This book is about how fear sells food, supplements, and wellness products, and how a reader can check a claim before the claim checks out with their money. I wrote it from the retail side of natural health. I managed a Natural Grocers store from 2020 to 2022 and spent more than a decade in natural health, reading labels with shoppers who had a bottle in one hand and a frightening headline in the other. The front of a package promises. The back explains, if you know where to look. SOLD ON FEAR teaches that look, product by product and claim by claim, without asking the reader to be scared of the shelf or to trust it blindly.
About the author
Zane Sampson spent more than a decade in natural health and managed a Natural Grocers store from 2020 to 2022, reading labels with shoppers who had a bottle in one hand and a frightening headline in the other. SOLD ON FEAR is written from the retail side of natural health. His website is zanesampson.com and his Substack is zanesampson.substack.com.
